The French artist JR describes this Manhattan based project:

“Last month the New York Times Magazine reached out to me to think about a project together… I told them I have been working for a year on Immigration and I would love to continue what I started on Ellis Island in the city.  So, we started looking for people who arrived less than a year ago.  We chose 15 coming from all over the world. I photographed them walking in the city … all of them completely unknown… living in the shadows of the city and learning English slowly.  We pasted Elmar, 20 years old who came from Azerbaijan, on the floor of Flat Iron Plaza in New York City.  The image was 150 feet high.  People walked on him all day and no one really noticed him… Today he is on the cover of the NYtimes magazine… while everyone else is in the shadow.”

Read more at the NYTimes.