• The Soho Effect
  • Artist: @99piorg

From Soho (South of Houston in NYC) to NOBE (North Oakland Berkeley Emeryville), neighborhoods are being re-branded.  Mostly this trend is initiated by real estate agents, why is this happening and what is the effect?

Listen to this great podcast from @99piorg to discover the story behind the story.

Cover Photography: Aminah Ricks

Elevating City Life